is Illini Tower hideous? People are flocking to it, and I understand why; IT is trying to seem as hip and luxe as possible, but their attempt at crisp marketing ("SWEAT/FLEX", "EAT", "EFFICIENCY", "LIVE", "LEARN", "GROW" etc.) makes me gag.
Their study areas are barely sufficient, and the construction is obviously cheap. The furniture is cheap. Design is cheap. All the materials are cheap, and the walls look like they could be knocked down with a good punch.
I'd let them get away with their tacky marketing if the product could surpass it, but it doesn't.
The e-mail I got from an IT rep was color-coordinated. The attempt at trying to appear smooth, streamlined, and peppy are too much.
How are people falling for this and paying up to 20k for a poorly designed, obvious scam for their money? Do they feel special getting to swipe a little card into their room? Are they trying to make up for the brains they lack with unwarranted elitism? I get that IT is trying to come off as a swanky complex, but it did such a terrible job that no one in their right mind could be fooled.
I commend them on the attention they tried to put into their website design and logo, but it's merely a front to gloss over how much of joke IT actually is. Their website is littered with one-word summations as if their clientele can't read or don't have the patience to read. "Escape buses, parents, landlords and bills". OK. I get it, you're trying to appeal to a certain group of young adults. A very dim group of young adults.
And did you see their Youtube tour? CRIBS!! AHAHA. They took their target audience marketing to the next level. So overtly so that they had to have been satirizing themselves.
I can't get over how tacky IT is. Especially their stock furniture. Everything looks uncomfortable and plastic-leathery. And the rooms are tiny. Their amenities are nothing to boast about.
I admit, upon a cursory comparison of the IT website with other pch websites (LOL at Europa. IT makes me want to vomit, but Europa makes me want to take a 30-minute shower.), I thought IT would live up to what it appears to be, but a slightly deeper examination showed that this is the greatest, most intricately-schemed joke on campus. Ha. Ha. Ha.
I'm sure the people at IT are having a good laugh too. They have, after all, successfully netted the slower fish.
